A QR Code is a matrix barcode that when scanned by your smartphone’s camera, can open a website, landing page, video or coupon.

As a franchisee, you should familiarize yourself with the technology because it will be necessary to adapt it into your local marketing strategy once your customers begin to pick up on the technology, if they haven’t already.

Some large franchise companies like Taco Bell have already started integrating QR codes into their marketing strategies. 

Find out more information about companies using QR codes here - http://www.franchise-info.ca/monetizing/2011/08/how-a-franchise-sho...