Not all topics are worthy of a press release, but there are quite a few that you should share with your local media.  Beyond the grand opening announcement, be sure to develop press releases for expansions or relocations.  If your franchise is receiving a “face lift,” this is definitely newsworthy.  If you have been recognized in the industry or by your franchisor, then spread the word.  Do you have new personnel or management to announce?  Include this in your press release.  And, always popular, new products and services are excellent subject-matter for press releases.  Before you develop your press release, just ask yourself, “would anyone be interested in reading this?”