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By now, you are probably aware that Twitter is an online social networking and microblogging service. In fact, you may have created your own Twitter handle but are lost as to how you can use Twitter to increase business locally and differentiate yourself from the competition. Since Twitter was created five years ago, it has gained worldwide popularity with nearly 200 million users generating 200 million tweets daily making it a must use tool in today’s business world. Below are some hot tips that can be utilized to increase your amount of followers and with a little time, patience and persistence your account will eventually progress and show a higher level of engagement.
Social Media Calendar
Create and implement a monthly social media calendar that includes relevant company information, messaging, industry trends and interesting articles that pertain to your industry. This calendar would act as a guideline for posting information to your Twitter handle. Appoint someone within your company to monitor the calendar and ensure that information is being posted in a timely fashion.
The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. Twitter users created this organically as a way to categorize messages. Use hashtags when referring to major events or topics in your industry.
Ready to engage with a larger audience? We suggest creating a Twitter chat where you can engage with your followers and the public on issues that relate to your industry. There are over 530 twitter chats weekly and that number is growing daily. To track the conservation choose a hashtag and create an account at www.TweetChat.com. Leading up to the event inform your followers of the upcoming Twitter Chat, the weekly topic and the hashtag that they can follow to participate in the event.
Take photos and post them for your followers to retweet and mention. For example, if you host an event at your franchise location, post a picture for all your customers to see. Photos taken during live events are also hot items that are likely to be retweeted or mentioned.
Ask Questions and Respond
Asking questions on Twitter is a great strategy to increase your following. Keep the questions relevant to the everyday topics that are discussed on your handle. Make sure to acknowledge the answers you receive.
Best ways to respond:
Track Your Account
Your account is only going to progress and show a higher engagement if your track your daily progress to know what works and what isn’t working that is pushed out over your social networks. Sign up for Twilert, www.Twilert.com, this site allows you to keep track of particular words/terms mentioned on twitter and be notified via email whenever the words/terms are tweeted.