Learn. Connect... Grow Your Business
Are their one or two reporters in your town that you are hoping to meet one day? Do you envision them covering your company and working on a glowing endorsement for your brand? Sometimes it’s hard to get your emails noticed or your phone calls answered if the reporter is busy and on deadline. But, why not approach them and ask them to meet you for lunch or coffee in order for them to get to know you or your company a little better? All reporters need to eat and many can’t pass up a free lunch, so try it! Having one on one time with key journalists is a great way to download them about your business and get them educated on what you do – you can also tease them about an upcoming announcement and mention that once you are ready, you will send them the information first for a nice exclusive story. One on one meetings are a great, informative and casual way to break the ice and build a nice relationship with a reporter you have been hoping to meet. Bon appetite!