Have you seen this acronym flying around lately? Do you know what it stands for? Do you know what it means? Are you actively addressing it in your franchise business?

Let's start at the beginning: SoLoMo stands for Social, Local, Mobile - the collection of factors contributing to your business being found by prospective customers, and what is being said about your business. The website…

If your store’s Grand Opening is around the corner or if you have a 10 Year-Anniversary coming up, you may be thinking about hosting a special event to mark the occasion. It is important to recognize that organizing a successful event takes a great deal of time and planning. Sure, you can whip an event together in one week; however, chances are you’ll be stressed out, over budget and may never want to host one ever again. To prevent this from happening, we have compiled below a list of Do’s…

If you have an interview scheduled with the local newspaper, it is 100 percent okay (and a smart idea!) to ask the reporter in advance for a list of questions they plan to ask during your conversation.  Take the time to review your key company messages and set out some simple talking points that you would like to discuss.  Also, remember to speak in complete sentences because it is easier for journalists to quote you that way.   It’s also helpful to research the types of stories the reporter…

Depending on the type of business you operate, a grand opening celebration or ribbon cutting with your local Chamber of Commerce is a great way to let the community know you are open for business.  You can alert the media in your town about the event through a press release or media alert and also submit a calendar listing and invite the public to stop by.  We also encourage you to hang posters or flyers in your store to alert current customers about your grand opening celebration.  During…

With over 500 million active users on Facebook and 175 million registered on Twitter, social media platforms are helping small businesses refine their brands.  When used correctly both are excellent networking tools that let you engage with your customers and enable you to get the message out about your company news.  Whether it’s an announcement, an upcoming event, new product or special day these platforms can help spread the word about your business in a timely manner.  Keep in mind that…

 It’s amazing how many beautiful direct mail pieces with striking images and witty headlines fail to even tell the reader how to contact the business. In fact, there are three often over-looked elements that are absolutely critical to profitable direct mail campaigns.   

1. The Right List…