If your store’s Grand Opening is around the corner or if you have a 10 Year-Anniversary coming up, you may be thinking about hosting a special event to mark the occasion. It is important to recognize that organizing a successful event takes a great deal of time and planning. Sure, you can whip an event together in one week; however, chances are you’ll be stressed out, over budget and may never want to host one ever again. To prevent this from happening, we have compiled below a list of Do’s…

About one in six Americans move each year. If you are mailing to customers and inquirers whose addresses you’ve had for years, you are likely throwing away a large part of your marketing budget.

Before any mailing, you should have your printer or mail shop “scrub” your list. They can run it against the NCOA (National Change of Address) database to identify people who have moved and give you the option to mail to the new addresses. In addition, they can CASS Certify your list…

Great marketing ideas are born from listening to the market.  Simple tools like Google Alerts or Social Mention can keep you up to date on what people are saying about your brand, your location, and your products.  

Internet listening posts like Google Alerts and Social Mention work in the same way. You enter search terms, and get the latest web and news items related to your topic(s) sent right to your inbox.  Get started by entering your brand…

By now, you are probably aware that Twitter is an online social networking and microblogging service.  In fact, you may have created your own Twitter handle but are lost as to how you can use Twitter to increase business locally and differentiate yourself from the competition.  Since Twitter was created five years ago, it has gained worldwide popularity with nearly 200 million users generating 200 million tweets daily making it a must use tool in today’s business world.  Below are some hot…