Know your media

Before reaching out to someone in your local media, research and define who you are contacting.Make sure you are contacting the right person for the right type of news. Know who does what in your local media (you may need to call the media outlet to find out), and don’t waste their time (or yours) sending story ideas and press releases to the wrong people.

Remember that reporters are focused on meeting the needs of their…

Now that search engines can give users geographically relevant results, search is more powerful than ever in helping local businesses get noticed.  Yet many local businesses struggle to get onto the list of top results and stay there.  Luckily, there isn’t any mystery to becoming a top-ranked local result. Follow these five easy steps and invigorate your business’s online visibility. 

Step #1:  Make sure your franchise’s address, phone number(s), and keywords…