Know your media

 

Before reaching out to someone in your local media, research and define who you are contacting.Make sure you are contacting the right person for the right type of news. Know who does what in your local media (you may need to call the media outlet to find out), and don’t waste their time (or yours) sending story ideas and press releases to the wrong people.

 

Remember that reporters are focused on meeting the needs of their…

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Now that search engines can give users geographically relevant results, search is more powerful than ever in helping local businesses get noticed.  Yet many local businesses struggle to get onto the list of top results and stay there.  Luckily, there isn’t any mystery to becoming a top-ranked local result. Follow these five easy steps and invigorate your business’s online visibility. 

 

Step #1:  Make sure your franchise’s address, phone number(s), and keywords…

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Businesses pay government agencies millions of dollars each year in labor, and tax compliance penalties. And in this economy agencies are more vigilant than ever about enforcing regulations. To help avoid fines, it can pay to be aware of common payroll pitfalls.

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This paper examines concurrent research findings from Deloitte Consulting and PriceWaterhouseCoopers indicating that business leaders are focusing on leveraging current labor investments in order to position their organizations in anticipation of an economic recovery. In the past few years businesses have conducted extensive layoffs while eliminating salary increases and employer 401(k) contributions. To remain profitable as they await a more favorable economic climate, leaders are…

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A 401(k) plan is a valuable benefit for employees, but the burden of administration and paperwork can leave employers wondering if it’s all worth it. That’s why many business owners choose to engage their payroll service providers as recordkeepers for their company retirement plans.

 

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A successful human resource management system (HRMS) is more than systems, procedures, and compliance checklists. Expertise in HR helps companies put these pieces together in a way that meshes with company values and needs. Human resource requirements, regulations and employee expectations can challenge even the largest companies staffed with dedicated professionals. These challenges become more acute in smaller businesses that may not have the internal expertise or staffing and resources.…

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