Are their one or two reporters in your town that you are hoping to meet one day? Do you envision them covering your company and working on a glowing endorsement for your brand? Sometimes it’s hard to get your emails noticed or your phone calls answered if the reporter is busy and on deadline. But, why not approach them and ask them to meet you for lunch or coffee in order for them to get to know you or your company a little better? All reporters need to eat and many can’t pass up a free…

A:  Many people often ask what is a press kit, and do I need one? A press kit is an information packet about a business or product. It is called a press kit because often times reporters from different media outlets request these kits to learn more about a company or product they are covering.  Think of a press kit like a resume for your business. Inside is a collection of company information. Many press kits include company backgrounders, fact sheets, bios of the executive…

Regardless of how great a business you have, if people can’t find you on the Internet it doesn’t matter.  That means one thing.  You have to be Google-able.

HOW?

• Set up a Google Places page. 
• Make sure that you associate your franchise with all of the appropriate business categories, and none of the categories that aren’t relevant (search engines recognize superfluous associations and discount your reliability…

It’s been said that the best public relations professional is just as good as their media contacts. Knowing that, one of the most important tools when looking to get publicity about your company and or product is having a good media list. A media list is a targeted list of journalists, the outlets they work at, their beat assignments and their contact information. This specialized list is not something you can just build once and use over and over again; it is a constant work in progress. A…