Employee engagement has been a buzz phrase in corporate circles for several years particularly among HR professionals. Dozens of studies have shown that employees who enjoy their work environment, feel appreciated and develop personal ties to the company or product deliver better results. In fact, benchmarking studies conducted by Gallup Consulting in 2010 revealed that when companies achieve best-in-class standards for employee engagement, they see an average increase of 3.9 times the earnings per share as compared to that of their peers.

 
Employee Engagement Model Applied to a Franchise System

As a franchisor, you can apply proven best practices that heighten engagement levels amongst franchisee employees to improve the financial performance of the entire system. In addition to building employee loyalty through strong leadership and a positive work environment, you can build brand loyalty among franchisee employees through two-way communication and collaboration. Heightened engagement by the franchisee network provides a variety of benefits.

• End-user customer satisfaction will increase and in turn the favor towards your brand in the market will receive a boost
• Sales people within the franchisee will convert more customers
• Heightened engagement will lead to lower employee turnover and less absenteeism
• Access to experts at the franchisor level and to franchisee peers to share best practices will create an environment of learning and trust
• Collaboration and sharing amongst franchisees in general will lead to a stronger network
• Higher engagement levels will lead to more sales which in turn will allow for more support of the franchises through increases in marketing…an awesome positive cycle of growth and profitability.

Cost-Effective Engagement through Cloud-based PRM Software

Developing an engaging relationship with all franchisees and franchisee employees can be an expensive proposition. Current SaaS-technology provides a way to collaborate, deliver product knowledge and provide seamless service to your system operators without exorbitant travel expenses. Partner Relationship Management (PRM) software provides the perfect foundation for building a relationship with your franchisee network. One of the best things about solid PRM software is that you can build engaging, sincere business relationships with your entire distribution channel at the same time.

You can use PRM software to deliver marketing materials, develop and implement training, provide certification courses and manage collaboration efforts. When your franchisees have a one-stop shop for asking questions, delivering feedback and downloading product information, you provide the perfect platform for an engaged relationship.

Share your PRM best practices. What software do you use?  Tips for other Franchisors to enable heightened engagement?

Learn more here... http://www.logicbay.com/franchisesystems/ .